Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors

Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well known "megabrands" are able to continue their dominance, not only because consumers are loyal, but they have also helped in establishing the manner in which a product is brought to market. These "rules of engagement," while a great expense for the large brands, really help them in shutting out c...