Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast—changing digital world.

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations ha...