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Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win

By Feng Zhu, Bonnie Yining Cao
Hardcover
$32.00
By Feng Zhu, Bonnie Yining Cao
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A fresh, research-based look at how companies can better compete, on their own terms, with tech giants—from a Harvard Business School professor and a former Bloomberg journalist.

Companies are fighting the wrong battle. The consensus has been to learn the best practices from tech giants and then imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.

In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journali...

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BusinessManagement & LeadershipStrategic ManagementStrategic planning