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Smithkline Consumer Products. The Contac® Relaunch

By Stefan Schweig
eBook
$15.49
By Stefan Schweig
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Research Paper (undergraduate) from the year 2005 in the subject Engineering - Industrial Engineering and Management, grade: 1,3, University of Applied Sciences Frankfurt am Main, course: Business Administration, language: English, abstract: Contac capsules have helped millions of Americans endure the sniffles, but in 1986 every store in the U.S. that carried the popular cold remedy was ordered to get it off the shelves. Manufacturer SmithKline Beckman of Philadelphia was forced to recall C...

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