Social Business as a Sustainable Business Concept: Developed by Muhammad Yunus and the Grameen Bank

Diploma Thesis from the year 2010 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,0, European School of Business Reutlingen (ESB (IPBS)), language: English, abstract: The combination of the traditional way of the capitalistic thinking company, which aspires to maximise its profits (homo economicus), and the selfless approach of non-profit organisations, which contribute to society and are dependent on generous and periodic donations, create a ne...