Social Business By Design: Transformative Social Media Strategies for the Connected Company

Useful books already exist to provide tactical overviews for how to apply social media to various areas of a business (marketing, customer service, product development, etc.) There are also fairly strong books that evangelize social media at a strategic level. But there is no definitive management book with detailed, credibile specifics on how to rethink the modern organization for the social media era. Social Business is that book. Social Business begins by exploring how the social, cultur...