Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community / Edition 1

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community / Edition 1

ISBN-10:
1118288335
ISBN-13:
9781118288337
Pub. Date:
02/11/2013
Publisher:
Wiley

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Overview

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community / Edition 1

Strategies for advocacy, fundraising, and engaging thecommunity

Social Change Anytime Everywhere was written fornonprofit staff who say themselves or are asked by others,“Email communications, social media, and mobile areimportant, but how will they help our nonprofit and the issues wework on? Most importantly, how the heck do we integrate and utilizethese tools successfully?” The book will help answer thesequestions, and is organized to guide readers through the planningand implementation of online multi-channel strategies that willspark advocacy, raise money and promote deeper community engagementin order to achieve social change in real time.

It also serves as a resource to help nonprofit staff and theirboards quickly understand the evolving online landscape andidentify and implement the best online channels, strategies, tools,and tactics to help their organizations achieve their missions.

Product Details

ISBN-13: 9781118288337
Publisher: Wiley
Publication date: 02/11/2013
Edition description: New Edition
Pages: 256
Product dimensions: 6.90(w) x 9.10(h) x 0.80(d)

About the Author

THE AUTHORS

Allyson Kapin is the cofounder of Rad Campaign, one of the leading Web agencies serving the nonprofit community. She helps nonprofit organizations and political campaigns create dynamic and award-winning Web sites and online marketing, fundraising, and social media campaigns.

Amy Sample Ward is a trainer and speaker focused on technology and social impact who works with nonprofits of all sizes around the world to use technology in their community impact. She is also the membership director at NTEN (Nonprofit Technology Network), a member organization devoted to helping nonprofits use technology strategically.

Table of Contents

Figures and Tables ix

Foreword xi

Preface xiii

Acknowledgments xxi

The Authors xxiii

ONE Why Are Online and Mobile Channels So Important to Nonprofits Today? 1

TWO Guiding Principles for Anytime Everywhere 7

THREE Advocacy Anytime Everywhere 37

FOUR Fundraising Anytime Everywhere 77

FIVE Community Building Anytime Everywhere 115

SIX Multichannel Strategies in Action 141

SEVEN Equipping Your Organization for Anytime Everywhere 161

EIGHT Transitioning to Anytime Everywhere 185

Conclusion: Disrupting the Nonprofit Sector 201

Notes 211

Index 219

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