Social Elephant: New Rules for Making Friends in Our Changing Social Economy

Friendlessness is the elephant in the room.

Friendship often starts when two people's priorities, interests and schedules seem to click. Unfortunately, more people are finding that they simply aren't clicking. Despite an authentic, human desire to connect, millions of people are simply predisposed to undermine social connection. The problem isn't always a lack of social skill, and these people are no more or less attractive than anyone else.

The Roman philosopher Cicero defined friendship as ...