Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change

Social Innovation, Inc. explodes the concept of social responsibility and empowers companies to take back control of the social agenda. These days, its ok not to be purely altruistic. Consumers purchase hybrid cars not to show solidarity for the environment, but primarily to protect their wallets. Donors can use websites like kiva.org to make micro-loans to poor entrepreneurs--and get their money back with interest. Even Wal-Mart, the worlds largest retailer, didnt see a dime of return on h...