Social Marketing: Principles and Practice for Delivering Global Change

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:

• Fresh content on climate breakdown, inequality and diversity, public health and poverty
• The critical capacity to analyse t...