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Social Marketing: Behavior Change for Good

By Nancy R. Lee, Philip Kotler, Julie Colehour
eBook
$112.00
By Nancy R. Lee, Philip Kotler, Julie Colehour
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Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems ...

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