Social Media and Product Documentation

Businesses must be concerned about the entire sales cycle. Much research has been focused on the presales cycle - what makes a consumer purchase one product over another. I am interested in the post-sales cycle and how and what makes customers happy as they use our products.

Content matters in the Use part of the sales cycle because it supports the customers as they work through using the product. The day-to-day use feeds into perceived value of the product, suitability of the product, and ...