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Social Media and Sports

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Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices.

Beginning with foundational concepts, students will first examine the history of social media and ...