Social Media for the Executive
By Brian Boyd
eBook
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By Brian Boyd
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Social Media Is Not a Passing Fad, but an Entirely New Way of Doing Business
Brands that will thrive from now on are those with executives that understand the incredible opportunity the rapidly growing social cloud offers them and commit to excellence in managing their social media presence. Whether you like social media or not, feel comfortable with it or not, engage in it or not, you cannot afford to ignore it because many of your competitors are using it effectively.
Brands that will thrive from now on are those with executives that understand the incredible opportunity the rapidly growing social cloud offers them and commit to excellence in managing their social media presence. Whether you like social media or not, feel comfortable with it or not, engage in it or not, you cannot afford to ignore it because many of your competitors are using it effectively.



