Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Social Media Metrics: How to Measure and Optimize Your Marketing Investment


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Product Details

ISBN-13: 9780470583784
Publisher: Wiley
Publication date: 04/05/2010
Series: New Rules Social Media Series , #3
Pages: 272
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

Jim Sterne produced the world's first "Marketing on theInternet" seminar series in 1994. Today, Sterne is aninternationally known speaker on digital marketing and customerinteraction and aconsultant to Fortune 500 companies and Internetentrepreneurs. He is founder of the eMetrics Marketing OptimizationSummit and cofounder of the Web Analytics Association.
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Table of Contents

Foreword x

Acknowledgments xiii

Introduction: Getting Started-Understanding the Ground Rules xv

Chapter 1 Getting Focused-Identifying Goals 1

Chapter 2 Getting Attention-Reaching Your Audience 15

Chapter 3 Getting Respect-Identifying Influence 51

Chapter 4 Getting Emotional-Recognizing Sentiment 77

Chapter 5 Getting Response-Triggering Action 105

Chapter 6 Getting the Message-Hearing the Conversation 123

Chapter 7 Getting Results-Driving Business Outcomes 163

Chapter 8 Getting Buy-In-Convincing Your Colleagues 199

Chapter 9 Getting Ahead-Seeing the Future 213

Appendix: Resources 229

Index 235

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment 4 out of 5 based on 0 ratings. 2 reviews.
JRNT More than 1 year ago
I would give it a higher rating for the content, however the nook version of the book had some issues with the formatting and typos. I hope Wiley can go in and make the changes to make it more readable on the nook, particularly Tables and specifically Table 7.1. There were also instances where "isis" kept showing up, just something to watch out for. For the content by Jim Sterne it was fantastic and a great resource for measuring social media and he was very generous in sharing lots and lots of resources that he felt might be helpful.
Anonymous More than 1 year ago