Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix.
While other books explain why social media is critical and howto go about participating, Social Media Metrics focuses onmeasuring the success of your social media marketing efforts.Success metrics in business are based on business goals where famedoes not always equate to fortune. Read this book to determine:
- Why striving for more Twitter followers or Facebook friendsthan the competition is a failing strategy
- How to leverage the time and effort you invest in socialmedia
- How to convince those who are afraid of new things that socialmedia is a valuable business tool and not just a toy for theoverly-wired
Knowing what works and what doesn't is terrific, but only in aconstant and unchanging world. Social Media Metrics isloaded with specific examples of specific metrics you can use toguide your social media marketing efforts as new means ofcommunication.
About the Author
Table of Contents
Introduction: Getting Started-Understanding the Ground Rules xv
Chapter 1 Getting Focused-Identifying Goals 1
Chapter 2 Getting Attention-Reaching Your Audience 15
Chapter 3 Getting Respect-Identifying Influence 51
Chapter 4 Getting Emotional-Recognizing Sentiment 77
Chapter 5 Getting Response-Triggering Action 105
Chapter 6 Getting the Message-Hearing the Conversation 123
Chapter 7 Getting Results-Driving Business Outcomes 163
Chapter 8 Getting Buy-In-Convincing Your Colleagues 199
Chapter 9 Getting Ahead-Seeing the Future 213
Appendix: Resources 229
Most Helpful Customer Reviews
I would give it a higher rating for the content, however the nook version of the book had some issues with the formatting and typos. I hope Wiley can go in and make the changes to make it more readable on the nook, particularly Tables and specifically Table 7.1. There were also instances where "isis" kept showing up, just something to watch out for. For the content by Jim Sterne it was fantastic and a great resource for measuring social media and he was very generous in sharing lots and lots of resources that he felt might be helpful.