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Social Media: How to Engage, Share, and Connect

By Regina Luttrell
eBook
$34.20
By Regina Luttrell
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WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.

Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social med...

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