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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Hardcover
$131.00
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Learn how to optimize your social media strategy for sustainable, scalable and performance-led business growth.
Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts toward AI-powered tools and social platforms, many organizations struggle to translate activity into consistent results.
T...
Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts toward AI-powered tools and social platforms, many organizations struggle to translate activity into consistent results.
T...
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