Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

The fourth edition of Social Media Strategy is an essential step—by—step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.
With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry's up—to—date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core pri...