Social Mindscapes: An Invitation to Cognitive Sociology

Why do we eat sardines, but never goldfish; ducks, but never parrots? Why does adding cheese make a hamburger a "cheeseburger" whereas adding ketchup does not make it a "ketchupburger"? By the same token, how do we determine which things said at a meeting should be included in the minutes and which ought to be considered "off the record" and officially disregarded?

In this wide-ranging and provocative book, Eviatar Zerubavel argues that cognitive science cannot answer these questions, since ...