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Social, Political, and Economic Contexts in Public Relations: Theory and Cases
eBook
$70.99
By Hugh M. Culbertson (Editor), Dennis W. Jeffers (Editor), Donna Besser Stone (Editor), Martin Terrell (Editor)
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Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases.
The need for ...