Social Research Methodology: Qualitative and Quantitative Designs

This book provides unrivalled coverage of both quantitative and qualitative research methods, making it invaluable for anyone embarking on social research. Divided into five parts/sections, it introduces tools, techniques, critical aspects and knowledge of conducting social research, which include a detailed discussion about the basics of social research, social research problem, review of literature, hypothesis, sampling, research design, tools of research, statistics and report writing. T...