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Socialized!: How the Most Successful Businesses Harness the Power of Social

By Mark Fidelman
Narrated by: Walter Dixon
Unabridged — 7 hours, 5 minutes
Audiobook
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By Mark Fidelman
Narrated by: Walter Dixon
Unabridged — 7 hours, 5 minutes
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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere.

But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

The a...