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Solving for Churn: How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price

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Serial Churners are like frogs, and the streaming services are lily pads.

Managing churn, the percentage of subscribers who stop using a company's service, is crucial in today's Native Digital world. A low churn rate means your company is satisfying its customers. A high churn rate means your customers aren't happy (or you have too many of the...

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