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SOS Neukunden: Wie man Kunden gewinnt, ohne anrufen zu müssen (Abridged)
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Acht von zehn Erstgesprächen bei Beratern und Dienstleistern zeichnen das gleiche Bild. Leistung: sehr gut. Produktportfolio: gut. Organisation und Geschäftsprozesse: ausreichend. Vertrieb: ungenügend oder mangelhaft. Der zentrale Engpass liegt im Vertrieb. Und viele Coaching-Klienten legen die Hürde noch etwas höher: Sie möchten Neukunden gewinnen, ohne anrufen zu müssen.
Positionierung alleine reicht nicht aus, um schnellstmöglich Kunden zu gewinnen. Es gilt, Marketing und Vertrieb zu eine...
Positionierung alleine reicht nicht aus, um schnellstmöglich Kunden zu gewinnen. Es gilt, Marketing und Vertrieb zu eine...
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