Soul Winners: The Ascent of America's Evangelical Entrepreneurs

American evangelicals have always been innovators. They reimagined what a church could be, whether it was a humble tent in a rural field or a high-tech urban megachurch. They embraced new forms of media to spread their message to the masses. They thrived in a fiercely competitive religious marketplace.

In Soul Winners, journalist David Clary argues that this entrepreneurial spirit has indelibly shaped evangelical ministries and their worldview. For generations, evangelical leaders have partn...