South Korean Popular Culture in the Global Context: Beyond the Fandom

This book explores the recent landscape of Korean popular culture, including celebrity diplomacy, political activism, and inter-Korean relations in the era of ‘ontact’, with a special focus on K-pop and K-drama.

Utilising the interdisciplinary approach, along with theoretical accounts, it redefines popular culture and its true power – beyond soft power – including discussions of how the pandemic and the use of online platforms have coincidently or effectively influenced recent phenomena surr...