Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

by David Kwong

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Overview

Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success by David Kwong

A professional magician and illusionist—the head magic consultant for the hit film Now You See Me—reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders—like Steve Jobs, Warren Buffett, and Ted Turner—are masters of control and command who understand how to sway opinions and achieve goals.

In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:

  1. Mind the Gap—recognize and employ the perceptual space between your audience’s ability to see and their impulse to believe.
  2. Load Up—prepare to amaze your audience.
  3. Write the Script—discover the importance of shaping the narrative that surrounds your illusion.
  4. Control the Frame—explore the real life value of a magician’s best friend: misdirection.
  5. Design Free Choice—command your audience by giving them agency.
  6. Employ the Familiar—take secret advantage of habits, patterns, and audience expectations.
  7. Conjure an Out—develop backup plans that will keep you one, two, three, or more steps ahead of the competition.

With Spellbound you’ll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else’s.

Product Details

ISBN-13: 9780062448460
Publisher: HarperCollins Publishers
Publication date: 05/09/2017
Pages: 272
Sales rank: 645,137
Product dimensions: 5.90(w) x 9.10(h) x 1.10(d)

About the Author

DAVID KWONG is a magician and New York Times crossword puzzle constructor. He holds a degree in history from Harvard, where he studied the history of magicians. Kwong was the head magic consultant on the worldwide hit Now You See Me and is the secret code advisor on NBC's Blindspot. Other films he has consulted on include Mission: Impossible - Rogue Nation, The Imitation Game, and The Magnificent Seven. A TED Talk favorite, Kwong regularly lectures and performs for companies worldwide. He lives in Los Angeles.

Table of Contents

Introduction: The Business of Illusion ix

1 Mind the Gap 1

2 Load Up 27

3 Write the Script 53

4 Control the Frame 85

5 Design Free Choice 127

6 Employ the Familiar 151

7 Conjure an Out 185

Conclusion 221

Acknowledgments 225

Notes 229

Index 241

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