Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

A professional magician and illusionist—the head magic consultant for the hit film Now You See Me—reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing t...