Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
By Philip Kotler, Michael D'Antonio, John Gerzema
Narrated by: Ray Chase
Unabridged — 8 hours, 59 minutes
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with B&N Audiobooks SubscriptionBy Philip Kotler, Michael D'Antonio, John Gerzema
Narrated by: Ray Chase
Unabridged — 8 hours, 59 minutes
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How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain "frugal" or will we go back to our spending ways? What about this economic crisis has changed the way we live and how will it affect America's future? After decades of unfettered indulgence, Americans are spent. We over-consumed--financed with debt--which has overleveraged our country and erased 13 trillion of consumer wealth and nearly 45% in America's...























