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Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand

By Brad Benbow, Phil Daniels
Hardcover
$25.00
By Brad Benbow, Phil Daniels
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In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace.

Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Brad B...

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BusinessMarketing & SalesMarketingConsumer Behavior