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Sport Broadcasting for Managers

By Hunter Fujak (Editor), Stephen Frawley (Editor)
eBook
$55.99
By Hunter Fujak (Editor), Stephen Frawley (Editor)
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This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and is...

Categories

SportsBusinessOther SportsManagement & LeadershipIndustry Profiles - ManagementSports BusinessEntertainment, Dining & Hospitality Industries - Management