Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities.

The goal of this book is to introduce readers to emerging ...