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Sport Management in the Ibero-American World: Product and Service Innovations

By Gabriel Cepeda Carrión (Editor), Jerónimo García-Fernández (Editor), James J. Zhang (Editor)
Paperback
$60.99
By Gabriel Cepeda Carrión (Editor), Jerónimo García-Fernández (Editor), James J. Zhang (Editor)
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This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.

The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the...

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SportsBusinessOther SportsManagement & LeadershipIndustry Profiles - ManagementSports BusinessEntertainment, Dining & Hospitality Industries - Management