Sport is an integral component of today's media, from prime-time television to interactive websites. This book is a theoretical and methodological guide to analysing sport in its diverse mediated forms. Students of media sport are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original, researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically with their own experience of media sport and to develop an independent approach to analysis. As such, it will be an essential purchase for all students of media and sports studies students.
|Edition description:||New Edition|
|Product dimensions:||6.30(w) x 9.20(h) x 0.50(d)|
About the Author
Eileen Kennedy is Associate Researcher in the School of Sport and Education at Brunel University. Laura Hills is Senior Lecturer in Youth Sport in the School of Sport and Education at Brunel University.
Table of Contents
Introduction: Interacting with Media Sport 1
1 Analysing Media Sport 13
2 Sport on Film 33
3 Televised Sport 53
4 Sport and the Press 73
5 Sport and Magazines 95
6 Sport in Advertising 117
7 Sport, Media and Visual Culture 135
8 New Media Sportscapes: Branding and the Internet 161
9 Making Connections: Wimbledon, Media and Society 183