Sport Sponsorship Insights

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates...