Sports Heaven: The Birth of ESPN

The story behind ESPN's founding - an electrifying, high-stakes journey that embodies the spirit of innovation, one that will inspire, entertain, and teach you lessons about entrepreneurship, perseverance, and thinking big. Bill Rasmussen, whose perspective is as close to the heartbeat of ESPN's origin story as it gets, gives you an insider's look at the blood, sweat, and tears behind the brand that changed the sports world forever.

Rasmussen kept a diary in 1978-79, which is the basis for...