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Sports Journalism: The Inside Track

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An indispensable textbook for sports journalism students, covering all the key multimedia skills needed within the industry.

Sports journalism, once dismissed as the 'toyshop' editorial department, has grown in importance as sport has become bigger and bigger business, generating billions in revenue to those who own teams, franchises, tournaments and organisations. Millions consume their newspapers from back to front and the audience for Britain's only 24 sports news channel more than eclips...