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Sports Marketing: A Strategic Perspective

By Matthew D. Shank, Mark R. Lyberger
eBook
$126.99
By Matthew D. Shank, Mark R. Lyberger
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Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Covering all the key topics in the sports marketing curriculum, including consumer behavior, market rese...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous