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Sports Marketing

By Sam Fullerton
eBook
$112.00
By Sam Fullerton
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Formerly published by Chicago Business Press, now published by Sage

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Categories

BusinessIndustriesConsumer IndustriesRecreation & Entertainment Industries - General & Miscellaneous