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Sports Media Rights in the Age of Streaming and Platformisation
By Tom Evens, Paul Smith
eBook
$52.99
By Tom Evens, Paul Smith
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Against a backdrop of increased online distribution of media, this book provides an in-depth analysis of how the platformisation of television is both shaping and being shaped by the changing sports media market.
Beginning by looking at the business models and strategies of the major stakeholders involved in the ‘sports broadcasting value chain’, the authors go on to focus on the challenges and opportunities posed by the growth of OTT delivery for the regulation of sports broadcasting in sev...