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Stadia Naming Rights in Sport

By Leah Gillooly, Terry Eddy, Dominic Medway
eBook
$28.99
By Leah Gillooly, Terry Eddy, Dominic Medway
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This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on exam...

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SportsBusinessOther SportsManagement & LeadershipIndustry Profiles - ManagementSports BusinessEntertainment, Dining & Hospitality Industries - Management