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Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands

By Carolina Rogoll, Debbie Millman (Foreword by)
eBook
$18.99
By Carolina Rogoll, Debbie Millman (Foreword by)
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For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-...

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