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Starbucks, la fórmula del éxito
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Starbucks, la fórmula del éxito es una mirada penetrante al funcionamiento interno de una de las marcas más exitosas de hoy.
¡Sé un líder empresarial! Conoce los 5 principios de liderazgo que llevaron a Starbucks a convertirse en una de las marcas más exitosas de la actualidad.
Starbucks, la fórmula del éxito, ofrece una perspectiva sobre los principios de liderazgo que impulsaron el resurgimiento de la icónica compañía durante la crisis económica. Joseph A. Michelli establece cinco principio...
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