Start a Successful Small Business (New edition)

Start a Successful Small Business (New edition)

by Vera Hughes

Paperback

$19.95

Product Details

ISBN-13: 9781444174496
Publisher: Hodder & Stoughton, Ltd.
Publication date: 01/01/2013
Series: Teach Yourself Series
Pages: 256
Product dimensions: 5.30(w) x 8.40(h) x 1.00(d)

About the Author

Vera Hughes and David Weller have over 30 years of experience in running their own successful small business, after leaving successful careers leading large companies which belonged to other people.

Table of Contents

1 The first step 1

The selling points

Market research

Your suppliers

Pilot scheme

Your personal attributes

2 Starting up 21

Methods of trading

Your business plan

Costing your service or product

Financing your business

Premises

3 Your image 57

Your name and logo

Your logo

Typeface or font

Letter and email design and layout

Publicity material

Premises and vehicles

Personnel

4 Marketing 87

Leaflets, flyers, brochures and mailshots

Your website and social networking

Advertising

Networking

Making a short presentation

5 Selling 119

Preparation and approach

Establishing the customer's needs

Features, benefits and objections

Closing

Selling up and selling on

6 E-commerce 133

Market research

Getting started

Open an eBay shop

Ordering, payment, despatch and returns

Marketing your website

7 Business and personal finance 151

Choosing your accountant

Doing the books

Your business bank account

Insurance and personal finance

Allowable business expenses

8 The office 183

Furniture and equipment

Computers

Telephones

Health & Safety at Work etc. Act 1974 (HASAWA)

Stationery

Business documents

9 Employing others 207

Recruitment

Pay and benefits

Particulars of Employment

HASAWA and Data Protection Act

Staff training

10 Opening a shop 229

Siting

Image

Stock, suppliers and stocktaking

Money, security and legal requirements

Marketing

11 Running a home and a business 245

Planning ahead

Division of labour

Chiidren and other dependants

Your health

Your business image

12 The professionals 263

Your personal directory

Managing subcontractors

Useful website addresses

Answers to 'Employing others' quiz (Chapter 9) 283

Index 285

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