Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

by David Lavinsky


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Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan by David Lavinsky

Re-focus your business plan and achieve the success yourbusiness deserves

Business owners, and their teams, often lose their way in themidst of the day-to-day stress of generating sales and profits.Whether your goal is selling millions of your product, expandingoperations to a new location, or generating more profits, Startat the End offers a unique approach and action steps forbusiness owners and entrepreneurs to redevelop your business planand achieve ultimate success. You'll learn how to re-create yourlong-term vision and then make continuous progress in achievingthat vision while continuing to hit your short-term goals. Startat the End offers inspiring stories of other entrepreneurs whohave achieved significant success in this area, as well aseasy-to-follow exercises and next steps.

  • Shows how to develop a realistic business and financial modelbased on market data
  • Explains how to identify and pursue new opportunities, raisecapital, and build growth strategies

Start at the End gives business owners a chance to take astep back, re-evaluate your business, and redesign your businessplan to achieve the success you dreamed of when you first launchedyour company.

Product Details

ISBN-13: 9781118376768
Publisher: Wiley
Publication date: 11/27/2012
Pages: 240
Sales rank: 348,739
Product dimensions: 5.80(w) x 8.70(h) x 1.00(d)

About the Author

DAVE LAVINSKY is the cofounder of Growthink, aconsultancy that helps entrepreneurs and business owners identifyand pursue new opportunities, develop new business plans, raisecapital, and build growth strategies. Over the past decade,Growthink has helped thousands of companies develop business plansand achieve massive growth. Personally, Dave has guest lectured attop universities, developed more than 100 business plans, and haswritten hundreds of articles on entrepreneurship, businessplanning, and raising capital. He is also a successful serialentrepreneur, having started and exited multiple Internet andproduct-focused ventures.

Table of Contents

Introduction ix

Chapter 1 The End of Your Business 1

Chapter 2 Confirming the Opportunity 15

Chapter 3 Goals and Milestones 27

Chapter 4 Achieving Your Financial Metric Goals 37

Chapter 5 Achieving Your Business Asset Goals 47

Chapter 6 Systematizing Your Business 57

Chapter 7 How to Out-Market Your Market 73

Chapter 8 Securing and Locking Up Your Customers 89

Chapter 9 Developing Your HR Plan 117

Chapter 10 Documenting Your Strategic Plan 133

Chapter 11 How to Progress Even Faster 145

Chapter 12 Becoming a Better Leader 167

Chapter 13 Multiplier Tactics 187

Conclusion 205

Acknowledgments 209

About the Author 213

Index 215

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Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan 5 out of 5 based on 0 ratings. 2 reviews.
MyBookAddictionandMore More than 1 year ago
START AT THE END: HOW COMPANIES CAN GROW BIGGER AND FASTER BY REVERSING THEIR BUSINESS PLAN by Dave Lavinsky is an interesting non-fiction/business. Chucked full of ideas,plans, business and financial model,how to build a strong marketing system and how to increase productivity. If you already own a business you still need to read this book and re-evaluate your dream business. You definitely need to read this book for your vision into the future. For any business owners, or entrepreneurs in your family. A must read! Received for an honest review from the publisher. Details may be find at John Wiley & Sons, Inc. and My Book Addiction and More. RATING: 5 HEAT RATING: NONE (NON-FICTION) REVIEWED BY: AprilR, My Book Addiction and More/My Book Addiction Reviews
Anonymous More than 1 year ago
Check page 29. Then keep going down.