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Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business
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"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?"
--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency
"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality."
--Dr. Jeffrey Magee, Publisher, Performance Magazine
To make sur...
--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency
"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality."
--Dr. Jeffrey Magee, Publisher, Performance Magazine
To make sur...
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