Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire
Turn yourself �up to eleven� with Steve Jones�s unique take on personal branding.

Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell�how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx�s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better�provide the colorful backdrop for the critical lessons on building a high-power personal brand.

The book is comprised of five sections that outline the �Five Ps of Personal Branding��the building blocks for a personal brand:

� Positioning�discovering the reader�s unique story
� Presentation�laying a framework for communicating personal brands
� Passion�how to turn a love into a life�s work
� Purpose�crafting a personal brand to make the most impact
� Profits�generating a profit, emotionally or fiscally, through personal branding

No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they�ve always had�and ones they didn�t know were attainable.
1117339508
Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire
Turn yourself �up to eleven� with Steve Jones�s unique take on personal branding.

Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell�how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx�s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better�provide the colorful backdrop for the critical lessons on building a high-power personal brand.

The book is comprised of five sections that outline the �Five Ps of Personal Branding��the building blocks for a personal brand:

� Positioning�discovering the reader�s unique story
� Presentation�laying a framework for communicating personal brands
� Passion�how to turn a love into a life�s work
� Purpose�crafting a personal brand to make the most impact
� Profits�generating a profit, emotionally or fiscally, through personal branding

No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they�ve always had�and ones they didn�t know were attainable.
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Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire

Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire

by Steve Jones
Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire

Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire

by Steve Jones

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$7.99 

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Overview

Turn yourself �up to eleven� with Steve Jones�s unique take on personal branding.

Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell�how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx�s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better�provide the colorful backdrop for the critical lessons on building a high-power personal brand.

The book is comprised of five sections that outline the �Five Ps of Personal Branding��the building blocks for a personal brand:

� Positioning�discovering the reader�s unique story
� Presentation�laying a framework for communicating personal brands
� Passion�how to turn a love into a life�s work
� Purpose�crafting a personal brand to make the most impact
� Profits�generating a profit, emotionally or fiscally, through personal branding

No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they�ve always had�and ones they didn�t know were attainable.

Product Details

BN ID: 2940149180882
Publisher: Greenleaf Book Group, LLC
Publication date: 05/20/2014
Sold by: Barnes & Noble
Format: eBook
File size: 621 KB

About the Author

Steve Jones has worked in the music industry in the US, Canada, and the Caribbean for nearly 30 years, giving him a front row seat to the rise - and sometimes fall - of rock & roll's greatest names. From ABBA to Zeppelin, Steve has seen and heard it all, and puts that experience to use to help grow your business in his books "Brand Like A Rock Star" and "Start You Up".

Based in Halifax, Canada, Steve is a popular blogger and in-demand speaker on the topics of music, branding, and marketing.
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