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Start Your Own Damn Cult: A Founder's Field Guide

By Gagan J Levy
Paperback
$18.00
By Gagan J Levy
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Most founders chase growth. The great ones create gravity.

Organizations and movements scale because people believe in them. Belief creates gravity. Gravity builds movements. And movements, if we're honest, start to look a lot like cults.

What a loaded word: cult. We're taking it back. Not as a tool for control, hierarchy, or blind loyalty, but back to its roots: devotion, care, shared meaning. Cult, if you look deep

enough, is just culture with fewer syllables. The only difference is time and...