Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.10(w) x 7.70(h) x 0.70(d)|
|Age Range:||18 Years|
About the Author
An artificial intelligence expert and innovator, Jerry Kaplan founded several Silicon Valley start-ups. He is the author of Artificial Intelligence: What Everyone Needs to Know, Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence, and Startup: A Silicon Valley Adventure. Kaplan currently teaches at Stanford University.
Most Helpful Customer Reviews
Startup; A Silicon Valley Adventure based on 0 ratings. 3 reviews.
I finished Startup: A Silicon Valley Adventure a few days ago. Even being a kind of `old¿ book (most of the technology advance they were trying to do sounds prehistoric a decade after) the problems, solutions and conclusions have the same validity today.The style of Jerry Kaplan is very easy to read, and the whole story is coming from the battlefield, just as I like with computer books. My highlighted take away: work with people and companies that have things in common and really want to work with you. Since he mentioned their contract with IBM I was asking myself `why in hell did they do that?¿
For one who is unaware of how the business works, this provides a good introduction. All aspects of the startup process are lucidly explained by the author, and the relevancy of the characters today brings the book to life.
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