Startup CRO: A Field Guide to Scaling Up Your Company's Sales Function

You're only a first-time CRO once, but that first time can be a daunting challenge for startup leaders. Without a blueprint or a guide, you're in a tough spot to manage all the details of the sales function, from developing collateral, to hiring the right people, to scaling your team. Startup CRO was written to help the first-time CRO navigate sales leadership challenges and provide tactics and best practices for how you can grow a high-performing sales organization.

Matt Blumberg and Anita ...