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Statistics in Market Research

By Chuck Chakrapani
Paperback
$80.95
By Chuck Chakrapani
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Offering a comprehensive overview of statistics in market research

Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the ...